Shannon McKinstrie
About Me
I help small business owners & social media managers build a profitable and sustainable business with easy-to-follow strategies, smart tools, and simple systems.

My dream client is a social media manager looking to build a profitable and sustainable business

Service I’m Most Known For
Done-for-You Social Media Management

Other Services Provided

The Social Biz System (Program)
1:1 Consulting
Social Media Management

Softwares and Programs

Dubsado, Kajabi, Creator Studio, Canva

Business Information
Boutique Social & Shannon McKinstrie
Cary, ND
Top 3 Values
Authenticity, Honesty, & Fun
Get to know me
My Style

Favorite Beverage
Oat milk latte for the win!

3 Things I Love
Going out to eat (that's an activity right? favorite food is food), the beach, and exploring town and supporting locally-owned shops

Random Fact About Me
I got to attend the BET Awards back in 2006 and you can see me dancing by Lil' Wayne & TI. It's definitely the fun fact people love the most lol.
Additional Information
Professional Background

2014 – Present | Owner of Boutique Social, a Social Media Management Agency
2010 – 2013 | Sales & Social Media Marketing at Hobsons
2008 – 2010 | Sales at DLT Solutions
2007 – 2008 | Executive Assistant at Novare Group
2004 – 2007 | Video Journalist at CNN
2003 | Intern at CSPAN
2000-2004 |Communications & Marketing at Virginia Tech

Educational Background
2004 | Bachelor's in Communications and Cognate in Marketing, Virginia Tech

Available for speaking engagements
Available for podcast interviews

Client Testimonials
Showing 1 - 3 of 3
Kendra Lepley

This course was hands down the best investment I have made for my business to date. Not only was the course incredibly valuable, but Shannon goes above & beyond to making sure you feel supported, encouraged & confident as you implement what you learn. I was blown away by the course content, the tools she provides, & the overall community. By the end of the course, you feel more confident in every aspect of your business, from time management, platforms, client experience, pricing, etc. The list goes on & on. Even in areas that I had solid systems in place, I found so much value because she validated that I was, in fact, doing “it” right, which is something you can question as a solo entrepreneur. One of the best parts? There was no wasted time or fluff. You immediately dive into actionable, to the point, value packed segments that made the course feel doable, engaging & not overwhelming. I would recommend this AMAZING course to anyone who is looking to grow and/or work smarter, not harder. Wherever you are in your business, WORK WITH SHANNON! You will not regret it. Shannon, thank you! I am walking quite a bit taller because of your magic!

Keegan Jennings

Shannon’s teaching style was perfect for me as a working mom/spouse, building my side hustle. The course was drip-taught with daily homework that I could implement in real time! Not only did she breakdown the concepts, but also made herself available for additional questions in the Facebook community. Hi The community is helpful and supportive, and I really do feel that I have the tools, skills and knowledge to start my social media management business. Thank you so much, Shannon!

Mary Jewett

This course was JAMPACKED with amazing stuff. So many templates, ideas on workflow, just incredible. I feel like I gained a ton of great information. The private facebook group for questions was so helpful. Really can’t say enough amazing things. Shannon gives out so much good information and how-to’s – I can’t wait to implement it all.

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